About The D2 Group
Our approach is holistic!
We collaborate with our clients to precisely understand WHO our client is, WHAT they want to create, and WHY they want to create it.
Once we identify the pain our client needs to solve, we brainstorm to clarity their vision and identify the strategic direction that aligns the vision with the actions of the brand.
We implement targeted programs/campaigns that help our clients:
Communicate and embody their vision.
Master their messaging.
Amplify their voice in order to tell their story.
Create an action-plan that builds awareness, increases engagement, protects and empowers the brands reputation, and accelerates the business forward.
The agency has been very successful, attracting clients such as the Central Intercollegiate Athletic Association (CIAA), designing integrated marketing and advertising strategies for its 13 championship sports and overall conference branding needs. D² also counts the National Battle of the Bands, formerly the Queen City Battle of the Bands; North Carolina Science Festival; Albany State University’s Dept. of Athletics; and the Art of Cool Festival as some of the agency’s current and former clients.
About Derek Ross
Derek developed a passion for music and sports at an early age. He uses music as a soundtrack to the story of his life and his love for music extends across all genres. He grew up playing all kinds of sports from Football to Basketball and Baseball to Cross Country, but the one sport that revealed the full extent of his skills was Track & Field. Track & Field taught Derek the importance of teamwork and individual strength. Following high school Derek received an athletic scholarship to UNC-Charlotte. As a former student-athlete, Derek learned the importance of discipline, hard work and being a team player. Quitting was never an option and those same traits followed Derek into his professional career.
While at UNC-Charlotte Derek secured an internship with the NBA’s Charlotte Bobcats as a member of their marketing and sales team. From there he landed an internship with the sports marketing department at UNC-Charlotte. Following graduation, Derek landed a job with French/West/Vaughan (FWV), a public relations/brand communications agency out of Raleigh, N.C., to oversee the integrated marketing campaign for their largest client, the Central Intercollegiate Athletic Associations (CIAA).
With over nine years of experience in developing strategic partnerships, building integrated marketing communications plans, and executing branding campaigns for top-tier clients, Derek Ross has become an invaluable asset for those seeking to build a dynamic and lasting brand in the sports and entertainment industry.
Over the course of his career thus far, Derek has developed and executed integrated marketing, social media, and public relations campaigns for the Central Intercollegiate Athletic Association (CIAA), Southwestern Athletic Association (SWAC), Ford Black College Road Trip, Wrangler Jeans, Cricket Communications, Bulleit Burbon, NBA-player Allen Iverson, NFL-players Arian Foster and Glover Quinn of the Houston Texans and Disney’s actor/rapper Brandon Mychal Smith.
Derek has received over 10 social media and integrated marketing industry awards highlighting his work with the CIAA’s Men and Women’s Basketball Tournament in Charlotte, N.C. for ‘Excellence in Communications’, Derek and his work have been featured in EBONY, Sister 2 Sister, UPTOWN and SLAM magazines.
With a natural gift for building strong relationships, Derek has developed and executed strategic partnerships and activations with premier corporate brands, public relations/advertising agencies and top-tier media outlets. They include: Coca-Cola, Nationwide Insurance, Toyota, McDonald’s, Food Lion, Geico, Best Buy, Ford, Russell Athletic, Lowe’s Home Improvement, Habitat for Humanity, Radio-One, Burrell Communications, Uniworld Group, Urban Sports & Entertainment Group, and Footsteps.
Derek has worked with celebrities, professional athletes and political figures to develop and execution activation plans from media relations to promotions and social media integration with actor Hill Harper, Lance Gross, Demetria McKenzie, Lamman Rucker, Bernadette Stanis; TV and radio personality Steve Harvey; national recording artists Yolanda Adams, Fantasia, Jessica Reedy, Trey Songz; professional athlete Brett Favre of the Minnesota Vikings and Dale Earnhardt, Jr.; national magazine publisher Jamie Foster Brown of Sister 2 Sister; and political figures, North Carolina Senator Kay Hagan and First Lady Michelle Obama.
Armed with a degree in marketing from the University of North Carolina at Charlotte and a MBA from UNC-Chapel Hill’s Kenan-Flager Business School, Derek on the fast track to success as he prepares to elevate his presence in the industry with the launch of The D2 Group